“In an online travel context, maps are part of the decision-making process. Business travellers need to know how to get from their hotel to a meeting; leisure travellers need to know where their hotel is in relation to the attractions and activities planned.
AVUXI believes that maps could have a bigger role to play in helping suppliers increase conversion rates and revenues. So it has developed a portfolio of products which, it believes, takes mapping to the next level and which can be integrated into booking flow.
Before the Q&A, here’s a one-minute video pitch to introduce the concept.
The fact that maps are featured prominently within most hotel search results (or are at least an option) means that AVUXI is working in a familiar part of the online travel market – “we can help you raise conversion rates by making your maps better” is a fairly straightforward proposition.
Its ability to generate heatmaps (as shown in the video above) showing where the hotel is located in relation to specific activities is a visually compelling way to engage with the OTAs or metas users. It also crosses over into the “live like a local” zeitgeist, with a hotel’s location becoming increasingly important for many travellers.
Having KAYAK as a client is pretty strong validation that its technical and commercial credentials.”
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