In a world overflowing with travel options, it’s essential to understand the difference between Location Content and Location Context. Let’s explore these concepts!
In short:
“Content is the information that allows to learn more about a location.”
“Context is the answer to questions like: How good is this location for a specific purpose? For ex. eating out, shopping, sightseeing etc.”
Simply put, Context is a shortcut that allows faster decision making.
In other words:
Location Content offers detailed information about various destinations and points of interest.
In contrast, Location Context evaluates and suggests locations based on their convenience and proximity to popular amenities and attractions, ensuring a more efficient and enjoyable travel experience.
Let’s delve into more detail:
Location Content:
- Definition: This pertains to specific, detailed information about various travel destinations, landmarks, hotels, restaurants, shops, and other points of interest, essential for travelers.
- Application: Used by travel platforms to offer comprehensive insights, helping tourists make informed decisions about where to go and what to explore.
- Example: A travel website detailing the history, significance, and visitor reviews of various attractions, helping travelers plan their itinerary.
Location Context:
- Definition: Involves evaluating a destination’s convenience and suitability based on proximity to various amenities and attractions like restaurants, shops, sightseeing spots, and nightlife venues.
- Application: Travel platforms utilize this context to help tourists choose locations that will maximize their travel experience by ensuring they spend more time enjoying activities and less time traveling between points of interest.
- Example: A travel site highlighting hotels that are conveniently located, ensuring easier access to popular tourist spots, dining, shopping, and nightlife, utilizes location context for an enhanced travel planning experience.
TopPlace™ provides a variety of important location context plug & play products, which can be integrated in less than 2 hours by a 1 front-end developer. It is a ready built, easy to integrate and tested solution, specifically tailored for travel websites.
What is the Impact on Revenues of TopPlace™ Location Context Products?
We made a sample calculation of the expected financial impact for an Online Travel Agency (OTA). As reported by some of our OTA clients, it includes:
- an uplift in Conversion Rate,
- increase in average Booking Value.
To check the potential results for your own case try our TopPlace™ Booking Revenues Calculator.
Why does TopPlace™ Location Context Matters?
Well, no one today would offer to book hotel rooms or apartments without providing sufficient photos and clear descriptions of each property.
Why would you then neglect providing proper Location Context to your visitors? After all, location is one of the essential criteria when choosing accommodation.
What is Location Context? Simply put, it is the combined variety of elements that provide an answer to a key user’s questions: “What is this hotel’s location like and how convenient it is for the purpose of my stay?“.
Because TopPlace™ products are a fast and easy to implement solution, it takes just 1-2 days to go live. Proper Location Context immediately helps boost customer confidence, increases user on-site retention and produces an uplift in results.
Is there any Additional Value Provided by TopPlace™?
There is also additional TopPlace™ benefits that bring even more value:
- Huge reduction of time to launch (from months to just days)
- Huge savings in development costs
- Huge map costs savings (see our previous post on this subject)
- Increase of user on-site Retention
- Noticeable UX improvement
- Zero maintenance costs after launch
This is a quite unique scenario where a company can simultaneously save costs and time while increasing revenues.
To evaluate the Booking Revenue, you can try our Pricing Calculator and compare what it would mean for your case with our TopPlace™ Booking Revenues Calculator.
Do not hesitate to reach out to us if you have any questions – we are happy to share best practices and insights.
You can start using all TopPlace™ products for free by signing up here.
