The location of a traveler’s hotel can make or break their vacation experience.
No one wants to arrive at their hotel, excited to explore the city from what one TripAdvisor review promised was a “fun location near the city center”, only to realize that “fun” is a subjective term and they are now spending their family vacation in the middle of the red-light district.
Thankfully, we have devised a solution called TopPlace™ to ensure your customers never end up in a situation like that.
Our GeoPopularity Heat Maps, visualized through an extensive process of Location BigData analysis, offer four activity filters through which one can view a city: Sightseeing, Shopping, Eating and Nightlife. In this way, travelers are able to quickly gain insight into a new city and find a suitable location to book a hotel, without hours of tedious research.
Here’s how the GeoPopularity Heat Maps are successfully being used by KAYAK, helping travelers to choose the perfect hotel location in just 40 seconds:
Furthermore, our maps don’t just cover major cities, they span the entire globe. So even if you’re dealing with an unconventional traveler planning for their upcoming bachelor party in Ulaanbaatar, Mongolia, we’ve got you covered.
In addition to the Heat Map product, TopPlace™ Location Scores have been designed to provide location scores for every hotel and apartment worldwide in each of the four aforementioned activity categories. In other words, a hotel will be rated according to its proximity to highly rated areas so that your customers can easily find the optimal accommodation to fit their unique interests. We analyze data from a wide range of sources so that the effects of any biased or nitpicky reviews will be neutralized, and the scores will be accurate.
By improving the lives of your customers, our Maps are sure to give your OTA site a significant boost as well. AVUXI’s products have been proven to increase average booking values by 17% and improve conversion rates by 6.5%.
It gets better: our maps are quick and easy to install. You can have everything integrated in a matter of minutes; all you need to do is “copy & paste” 2 lines of code.
We continue to update our data regularly to ensure that the information provided is as fresh & accurate as possible. If you are interested in signing up for a free trial, please click here (no credit card required).