Pop Up Space companies around the world are taking advantage of TopPlace™ to provide their users with enhanced location context. For example, companies like Go-PopUp, PopShop and La Devanture, which cover many cities across US and Europe, benefit from the worldwide coverage of TopPlace™ products.
We are very glad to continue adding value to pioneering companies in this space, like Go-PopUp after they joined forces with PopPlaces in 2017 and NextSalesroom in 2018.
One of the latest companies to join was La Devanture from France, further confirming TopPlace™ as a very useful tool in the Pop Up Space industry.
What is a Pop Up Space?
A Pop Up Space is a short term retail or commercial lease. The lease can be for a few days or weeks. It is a great way to run a temporary brand campaign, try out a new location or just have an event.
Go-PopUp define it in its platform: “Finding, contracting or leasing retail spaces is complicated for tenants and landlords, decentralized and expensive – especially when it comes to short-term leases for pop-up stores, live communication and brand events in premium locations.”
Who uses a Pop Up Space?
The short leases are ideal for brands and boutiques who want to access the market in a particular way for a short time. Spaces can be a big busy corner in the centre of New York City, a shipping container, or even a small camper van.
Pop Up Shops are especially popular in the retail and fashion industries. Both big and small companies will create unique experiences for specific sales or communication events.
A Pop Up Space platform is a great way for companies and individuals to search across a city for their ideal space.
A valuable tool for the professional searcher – TopPlace™ Heat Maps
Our user research and A/B tests has shown that professionals who search for properties on a regular basis highly value the TopPlace™ Heat Maps, which highlight the most popular areas in a city.
But… why? The reason is simple. It’s because the heat maps allow them to quickly obtain relevant context information about a prospective location.
With their hurried day-to-day life they can make a great decision at a glance and not have to search for information from other sources. That also means a lot of benefits for the platform, like a better UX experience and higher user retention.
TopPlace™ Heat Maps visualize not only the attractiveness and engagement of a specific area, but also the type of engagement. This allows the professional location searcher to quickly understand what activity type the area is best known for. For example, a retail location in a popular shopping area will have an additional benefit from also being in a great area for eating.
With TopPlace™ Location Page we also provide with an integrated map at no extra cost. This is optional, of course, but it can lower costs significantly when compared to using traditional map providers.
We look forward to having more Pop Up Space companies join our family of clients.